Paveshare.org Website Rehabilitation

ICPI Marketing Department

This 11-year-old website has been completely reconstructed to a simpler, more modern and flexible platform to meet the expectations of students and educators, as well as a mobile-friendly, searchable format. Content from the previous website is being transferred to the new format. The project has been delayed due to personnel changes at ICPI. The project will engage landscape architecture students and educators across the United States and Canada to review the site and recommend changes in content. After than review, wider outreach will be through Land8.com a well-established resource for landscape architects, students, and academics. A key benefit of Land8 is its use by thousands of landscape architecture students. This provides a ready audience for Paveshare.  In addition, a HubSpot digital marketing platform will manage email and social media campaigns employed to create engagement with the site among students in landscape design programs.